There was a tutorial on Experimental Layout in Computer Arts Projects, issue 66. These are layouts from the tutorial which is available in zip format from them.
Random Tips
- “Rather than just putting your headline on top of a picture, why not combine the two by putting an image into the headline copy. This technique will obviously work better with bolder type; narrower serif faces would not show enough of the image to create the desired effect.”
- “Again, when it comes to headlines there’s no need to stick with tradition. Running a headline vertically between the columns of body copy creates a unique-looking page, and the bold type and short headline means that again it’s easily readable.”
- “A different approach with headlines would be to use an enlarged pull-quote or into to give a feel for the feature, rather than just a traditional headline. This is a technique Neville Brody used to great effect in The Face in the 1980s.”
Layouts I Loved
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click for larger image
The second one uses the image in a headline which I first thought was just the flower behind with a layer effect. Gorgeous layouts. So striking.
Beach Project
- Used Clarendon Bold. “Distinctive font, heavy weight position anywhere and retain legibility”
- Line of timber
- Keyline, gives “headline extra depth and is also a device which could be continued on other pages of the feature, tying them together.”
- “Standfirst” tradition under headline, along second row of timber, leading eye in.
- body copy, with angles to fit the image
- larger-than-usual font to help it read over the background image. Arrow to lead you in.
click for larger image
click for larger image
I like the second one more. It’s more interesting. Perhaps because of the random lines up in the top left, the treatment of the word “beach” and the text wrapping. It’s more active and engaging.
